October 20, 2001

Tampa Bay's largest rent to own company chooses Sensa for online training

Contact: Bonnie Hite/Ron May
Address: The Media Factory
4465 W. Gandy Blvd. Suite 200
Tampa, Fl 33611
Phone: 813-831-8181
Fax: 813-831-8221

10/20/2001--Tampa, Florida. Buddy Bi-Rite, one of the largest rent to own companies in the southeast retained Tampa's The Media Factory www.themediafactory.com to take on the challenge of developing its corporate extranet site as well as the development of the Buddy's Home Furnishings site. The project also involves the linking and networking of all 50 Buddy's stores which The Media Factory also handled.

Buddy's corporate extranet site will streamline product inventory, allow for the downloading and sharing of marketing materials, improve training procedures by utilising The Media Factory's own e-Learning software Sensa and provide a more interactive human resource department. The Buddy's Home Furnishings site will offer an extensive product catalog, the ability for customers to be pre-qualified for rent to own services and the capability for customers to locate the store nearest to them.

"As the 10th largest rent to own company in North America, Buddy Bi-Rite wanted the best talent and Web partner we could find", said Joe Gazzo, VP of Operations. "We found it at The Media Factory. Their unique combination of graphic design talent, business knowledge and operating ethics allowed us to bring our Web program in on time and on budget", he added.
"Having a project with a regional based company like Buddy Bi-Rite lends credibility to our firm and is a complement to our strong design and programming capabilities," said David Arnold, President of The Media Factory. "We are always looking for clients that we can partner with by delivering high end functionality and design over a long term relationship."

The Buddy's sites will be built in three phases. The first phase will be launched by October 15th with the final phase ending June 15, 2002. Buddy Bi-Rite provides rent to own services in 50 stores across the southeastern United States and has planned a store expansion of an additional 20 stores over the next few years.

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